€440,00
Ο κλάδος της Διαφήμισης αποτελείται από σημαντικό αριθμό επιχειρήσεων, οι οποίες ανάλογα με το αντικείμενο δραστηριότητάς τους διακρίνονται σε παροχής διαφημιστικών υπηρεσιών και σε προγραμματισμού μέσων και αγοράς χώρου-χρόνου/Media Shops στα μέσα (Media Specialists). Η εξέλιξη της εγχώριας αγοράς είναι άμεσα συνυφασμένη με την πορεία της ελληνικής οικονομίας. Τα τελευταία έτη η διαφημιστική αγορά κινείται σε θετικούς ρυθμούς μεταβολής, με τη διαφημιστική επένδυση στα digital μέσα να καταλαμβάνει ολοένα και μεγαλύτερο μερίδιο συμμετοχής.
| Χώρα | Ελλάδα |
|---|---|
| Έτος Δημοσίευσης | 2023 |
| Έκδοση | 11 |
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